Strategic research and planning

All communications programs start with a solid foundation of research and strategic planning. After ensuring we have completed the required research to become knowledgeable about the client’s needs, a plan of action is developed to address the communications challenge or opportunity. The program is carefully reviewed with the client to ensure it will reach any specific marketing and communications objectives the company may have. 

Media and public relations 

The marketing of products, services and ideas can be greatly enhanced by timely non-paid coverage in the appropriate media of print (trade magazines and newspapers), radio, television and the Internet. Campbell & Company Strategies’ personnel are highly experienced in dealing professionally with editors and reporters in the United States, Canada and overseas. 

Used strategically, media coverage can help leverage the dollars committed to a promotional advertising campaign, or provide support to sales representatives when they enter new markets. The opportunities to obtain coverage are numerous, encompassing trade magazines and industry journals, daily and weekly newspapers, radio and television news programs and talk shows, and websites and discussion groups on such new communications channels as the Internet. It is vital all media coverage be organized to reach the client’s business objectives. 
 

Writing and editorial services
Campbell & Company Strategies delivers clear, concise and informative writing for client news releases, media information kits, backgrounders, brochures, newsletters, speeches, trade magazine articles and investor notices. The company provides assistance to clients at every level - from the start of research and the early drafts through editing, proofreading and quickly polishing the client’s own versions. This thorough process is designed so that all client-written communications are professionally produced and represent the company well in the marketplace. 
 

Financial and investor communications
Information is power. It must be managed strategically to deliver maximum impact among key audiences. In today’s era of expanding information needs, financial analysts and investors require the timely receipt of factual, jargon-free information and analysis that will place the company and its products in context.

We bring our business knowledge, extensive writing skills and client experience to the table to produce corporate brochures, annual reports, newsletters, investor bulletins, financial news releases and analytical reports. These written materials provide the information and, more importantly, the financial context through which investors can make informed investment decisions. 
 

Product launches
Literally thousands of new products are launched into the U.S. marketplace on a weekly basis. To ensure these products succeed, every possible promotional avenue must be utilized as a potential tool for building awareness and sales. Personal sales calls, direct mail, brochures, and advertising can be leveraged by a sophisticated program of news releases and media relations aimed at specific industry markets and the trade journals and magazines favoured by the targeted industry professionals.

New product reviews by the media have the ability to inform thousands of potential customers all at once and should be strategically timed to assist the sales force as it seeks to make crucial early sales. Campbell & Company Strategies has many years’ experience in gaining coverage for new products in U.S.-based trade magazines. 
 

Corporate communications
In today’s fast-paced business world, it is not enough to ensure products and services receive market attention. It is vital the corporate perspective be communicated strategically to position the company as an industry leader. Our communications programs in this area include speech writing and development, community relations programs, corporate donations, customer relations, investor communications, and image advertising aimed at fostering a position of strength and leadership within the company’s target markets.

Our staff have also had experience assisting corporations in changing their logo and company name, and in the strategic communications aspects associated with launching new companies and public services. 
 

Issues management and crisis communications
Every association, company or project encounters turbulence - problems and issues with customer, employee or stakeholder satisfaction that must be addressed if the organization is to operate at maximum effectiveness. Campbell & Company Strategies has experience in dealing with plant closures, downsizings, mergers and acquisitions, management changes and regulatory relationships.

These situations are often complex, dealing with short-term and long-term issues; they need to be managed from a long-range perspective to ensure the company’s reputation is protected during periods of potential strife. A strategically organized communications and media relations plan is an integral first step to managing the company’s reputation in these situations. 
 

Advertising, print production, design and typesetting
Advertising, printed brochures, newsletters, business cards, folders, letterheads and other materials represent the company’s products and services in situations in which the company’s employees may not be present. We work within the corporate budget to ensure the client’s promotional advertising delivers the best possible value for money, producing quality brochures, newsletters, advertisements, and other informational pieces. Our media buying experience gives us the knowledge to effectively manage the client’s advertising budget. 
 

Event management and media promotion
Corporate events present an opportunity to communicate with important groups and key audiences; they advance company interests in a public setting. In the past, our personnel have provided counsel and handled all details involved in organizing media and investor relations tours, company receptions, conferences, open houses, AGMs, store openings and other corporate gatherings. We have also worked closely with our clients to ensure all events they organize or sponsor are well-covered by the media. 

Market research, customer surveys and focus groups

Customer research is vital to ensuring that the correct information is being communicated to the right customers. Campbell & Company Strategies conducts customer surveys, interviews and focus groups, and organizes other kinds of more specialized market intelligence research, all designed to help clients clearly identify their marketplace opportunities. 

Presentation skills and media interview training

AGMs, investor briefings, speeches, sales presentations, television interviews and employee gatherings present the opportunity for senior management to convey key messages — not only about their company and its products but also about their ability to manage. Television interview practice and feedback on presentation styles provide executives with the assurance they are communicating with maximum effectiveness to key audiences. We can teach your spokespeople how to best represent the company’s interests. 
 

Trade shows and conferences
Due to the leading-edge status of the exhibitors and world-class speakers who attend, trade shows and conferences provide excellent opportunities for the media to report on new industry developments. Exhibitors can leverage the thousands of dollars committed to a trade show by implementing a strategic plan of communications and product announcements to the trade media prior to the event.