Burcon NutraScience (www.burcon.ca) wanted to actively promote Clarisoy, its pre-commercial soy protein isolate, to food and beverage product designers worldwide.
We approached Food Engineering & Ingredients magazine in Europe, a world-leading food ingredients publication, and suggested that one of Burcon’s food scientists author an article for them.
The resulting article was valuable leading-edge information for food scientists (how new soy proteins can now be used in acidic beverages like sports drinks and juices) and invaluable publicity for Burcon with food and beverage product formulators in key end-user markets worldwide.
Quality photography is valuable. Burcon’s five-bottle photo of sports drinks with soy protein in them became the cover photo for the April 2009 issue of Food Product Design magazine in the U.S.