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	<title>Campbell &#38; Company Strategies Inc.</title>
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	<link>http://www.campbellpr.net</link>
	<description>The power of public relations &#38; corporate communication</description>
	<pubDate>Thu, 29 Oct 2009 23:51:38 +0000</pubDate>
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		<title>Copper Mountain Mining (TSX:CUM)</title>
		<link>http://www.campbellpr.net/?p=230</link>
		<comments>http://www.campbellpr.net/?p=230#comments</comments>
		<pubDate>Tue, 29 Sep 2009 17:47:23 +0000</pubDate>
		<dc:creator>Bethany Meckelburg</dc:creator>
		
		<category><![CDATA[Client News]]></category>

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		<description><![CDATA[

 
 
 
In a recent publicity campaign for Copper Mountain Mining Corporation (TSX:CUM), a pitch to leading newspapers led to significant coverage, as well as an interview on the Business News Network (BNN). 
The Globe &#38; Mail included Copper Mountain in a story on B.C.&#8217;s economic future, the Vancouver Sun used the mine as the first example in a story on [...]]]></description>
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		<title>Burcon&#8217;s Clarisoy profiled in Food &#038; Beverage Asia magazine</title>
		<link>http://www.campbellpr.net/?p=265</link>
		<comments>http://www.campbellpr.net/?p=265#comments</comments>
		<pubDate>Tue, 29 Sep 2009 17:44:56 +0000</pubDate>
		<dc:creator>Steve Campbell</dc:creator>
		
		<category><![CDATA[Client News]]></category>

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		<description><![CDATA[Food and beverage ingredients magazines and websites worldwide are intrigued with Burcon NutraScience&#8217;s innovative Clarisoy soy protein isolate. With no beany taste and the ability to be mixed into a clear drink but still leave the beverage transparent, food ingredients companies continue to approach Burcon to trial the soy in their products. Food &#38; Beverage Asia [...]]]></description>
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		<title>Burcon NutraScience: Article in Food Engineering &#038; Ingredients, April/May 2009</title>
		<link>http://www.campbellpr.net/?p=147</link>
		<comments>http://www.campbellpr.net/?p=147#comments</comments>
		<pubDate>Wed, 02 Sep 2009 22:01:32 +0000</pubDate>
		<dc:creator>Bethany Meckelburg</dc:creator>
		
		<category><![CDATA[Client News]]></category>

		<guid isPermaLink="false">http://www.campbellpr.net/?p=147</guid>
		<description><![CDATA[ 


 Burcon NutraScience (www.burcon.ca) wanted to actively promote Clarisoy, its pre-commercial soy protein isolate, to food and beverage product designers worldwide. 
 
 We approached Food Engineering &#38; Ingredients magazine in Europe, a world-leading food ingredients publication, and suggested that one of Burcon&#8217;s food scientists author an article for them. 
 
The resulting article was valuable leading-edge information for food [...]]]></description>
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		<title>Kongsberg Mesotech: Article in Law Enforcement Technology Magazine October 2008</title>
		<link>http://www.campbellpr.net/?p=133</link>
		<comments>http://www.campbellpr.net/?p=133#comments</comments>
		<pubDate>Mon, 17 Aug 2009 22:56:32 +0000</pubDate>
		<dc:creator>Bethany Meckelburg</dc:creator>
		
		<category><![CDATA[Client News]]></category>

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		<description><![CDATA[Underwater Sonar Tech Aids Evidence Recovery and Protects Police Divers - Law Enforcement Technology, October 2008
Working with Kongsberg, we researched and wrote an article on how sonar technologies are aiding police in dealing with underwater investigations. Law Enforcement Technology magazine published the article in October 2008.
]]></description>
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		<title>Kongsberg Mesotech:White Paper Results in Magazine Coverage</title>
		<link>http://www.campbellpr.net/?p=139</link>
		<comments>http://www.campbellpr.net/?p=139#comments</comments>
		<pubDate>Mon, 17 Aug 2009 22:52:40 +0000</pubDate>
		<dc:creator>Bethany Meckelburg</dc:creator>
		
		<category><![CDATA[Client News]]></category>

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		<description><![CDATA[


Kongsberg Mesotech (www.kongsberg-mesotech.com) asked us to work with them to produce a white paper  (Kongsberg Diver Detection Advances White Paper) on new trends in diver detection sonar systems. 

 
The white paper was distributed with a news release to magazines, websites and analysts worldwide. 
 
Asian Defence Journal magazine requested to publish the white paper as an article  [...]]]></description>
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		<title>Crisis Control: Avoiding the Rogers and Intel public relations disasters</title>
		<link>http://www.campbellpr.net/?p=56</link>
		<comments>http://www.campbellpr.net/?p=56#comments</comments>
		<pubDate>Mon, 19 Jan 2009 16:57:40 +0000</pubDate>
		<dc:creator>Steve Campbell</dc:creator>
		
		<category><![CDATA[Articles]]></category>

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		<description><![CDATA[The lessons to be learned from the Rogers Cablevision's negative billing nightmare and Intel's chip fiasco is that they can occur to almost any business, large or small. The one difference between the problems Rogers and Intel experienced and the many small crises that affect most IT companies - or any business - on a regular basis is that the major news media picked up the stories and leveraged the damaging effects to both companies. [... Click headline to continue]]]></description>
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		<title>Export marketing strategies</title>
		<link>http://www.campbellpr.net/?p=48</link>
		<comments>http://www.campbellpr.net/?p=48#comments</comments>
		<pubDate>Sat, 17 Jan 2009 00:13:18 +0000</pubDate>
		<dc:creator>Steve Campbell</dc:creator>
		
		<category><![CDATA[Articles]]></category>

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		<description><![CDATA[The 1998 Team Canada trade mission to Latin America underscores the fact once again that Canadian companies can successfully export their products to the world. Yet, sales and marketing initiatives - such as joining the prime minister on a trade mission, advertising in international trade magazines, and organizing foreign sales trips - can be expensive, especially for Canada's smaller exporters. Since many of these programs usually don't deliver immediate benefits, a substantial sum of money can be risked simply to determine if a foreign market is receptive to a product or service. [... Click headline to continue]]]></description>
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		<title>Evaluating your international PR program</title>
		<link>http://www.campbellpr.net/?p=44</link>
		<comments>http://www.campbellpr.net/?p=44#comments</comments>
		<pubDate>Fri, 16 Jan 2009 09:02:33 +0000</pubDate>
		<dc:creator>Steve Campbell</dc:creator>
		
		<category><![CDATA[Articles]]></category>

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		<description><![CDATA[Product publicity and corporate promotion, like advertising, are vital components of every marketing strategy aimed at selling products across North America in today's competitive business climate. But evaluating a program aimed at obtaining the non-paid placement in trade magazines of your company's new product announcements, projects and company-bylined articles is much like performing an advertising review. Since it's often hard to tell what the maximum potential results could be, that age-old question from the CEO - "How do we know we're obtaining good results for our trade press budget?" - is difficult to answer. [... Click headline to continue]]]></description>
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		<title>Guide to selecting a technology PR consultant</title>
		<link>http://www.campbellpr.net/?p=34</link>
		<comments>http://www.campbellpr.net/?p=34#comments</comments>
		<pubDate>Thu, 15 Jan 2009 19:48:41 +0000</pubDate>
		<dc:creator>Steve Campbell</dc:creator>
		
		<category><![CDATA[Articles]]></category>

		<category><![CDATA[Selecting Technology PR Consultant]]></category>

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		<description><![CDATA[What drives the value of many new technology companies? According to a recent study by Stanford University professor Ezra Zuckerman, it's "spin." Zuckerman's study notes that, for new companies, making savvy use of the press can help boost analyst and media interest, and drive product sales.   [... Click headline to continue]]]></description>
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		<title>Client News: Burcon NutraScience</title>
		<link>http://www.campbellpr.net/?p=1</link>
		<comments>http://www.campbellpr.net/?p=1#comments</comments>
		<pubDate>Wed, 14 Jan 2009 08:19:50 +0000</pubDate>
		<dc:creator>Steve Campbell</dc:creator>
		
		<category><![CDATA[Client News]]></category>

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		<description><![CDATA[ 
Burcon’s canola protein isolates have been determined to be GRAS (“generally recognized as safe”)
Sarah Medina, research associate at Burcon NutraScience, demonstrates the amazing whipping capability of canola protein to celebrate the news that Burcon’s canola protein isolates have been determined to be GRAS (“generally recognized as safe”). GRAS status gives the green light for Burcon’s [...]]]></description>
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